Pinterest and Tailwind Indispensable Tools in the hands of Bloggers
I know you might be wondering why I suddenly started to write about Pinterest and Tailwind on this beautiful cold Saturday afternoon of 16th of December. And you know I am getting surprised at why you must think so :)!! Yes, I am a personal blogger, I write about basically my daily life, likes, dislikes and similar. I am not selling anything, nor I am in business, or brand marketing or anything of the sorts, but I am a blogger still. And trust me, in whichever field of blogging you are, in whichever niche, or no niche, whatever your areas of interest are, Pinterest and subsequently Tailwind really comes handy.
So, this is my personal experience in using Pinterest and recently Tailwind, which I will be sharing with you. Even after getting bombarded with huge amount of resources available regarding these essential tools, in terms of blog posts, e-books, PDFs and a whole lot of others, it seems that almost every blogger using these resources had already written about them, and many are actively engaged in promoting these, some for monetary purposes, some for non monetary purposes.
The basic reason of usage of these two very helpful tools should be or will be to actively promote your blog posts as well as sharing and promoting others’ blog posts. You might ask me, why is that required at the first place ? I believe, whatever we create, besides satisfying us in the first place, we all wish to share our creations and want others to take notice and enjoy them. In this sharing process, there are several tools, platforms, marketing modes, that become very essential in hands of bloggers . And that’s where Pinterest and Tailwind comes. Trust me, if you are a blogger, and very naturally you will want your blog to grow and be widely accepted and appreciated by your audience, in whichever niche you are, Pinterest and Tailwind is a must or you. I have started using these extensively and almost through self education mode, and I am really happy the way I am being able to get involved in the interactive process of blogging.
Pinterest What is it Anyway ?
Yes, this is something we must address now. Though it must be funny that I actually got down to talk about something which is so much in use these days and so very popular. Almost 85% of bloggers know about Pinterest and almost 90% of pinterest users and die hard fans must have written about it, but still I decided to share my experience of it, since there will be lots of new bloggers and several others who are yet to fully know about the benefits of this great tool.
Of course we have not forgotten in our school days of the presence of various boards in the school offices and corridors, and of those various notices and several other information we used to find pinned on those boards, and how convenient it must have been to have various pinned info on a single board. Yes, Pinterest is a collection of various such boards and every board is a collection of various pins. Now what do these Pins contain ? These pins are actually the visual representations of blog posts, self or others, whatever you want to share and display. It is a virtual advertisement of your creations to an endless number of readers and the possibility of your blogs reaching a wide range and number of viewers is a 100% affair with Pinterest.
I hope you have already seen an image I have used earlier in this post where the title of the post including my site URL is there. This image I can use to post on pinterest with a link to my site URL to create a perfect advertisement for this post of mine. And since I have several boards in my pinterest account which are group boards of which I am member of, this pinned post of mine will reach a large number of bloggers and everyone who are pinterest users. I will explain further.
How I started and use Pinterest, in few simple steps
So let’s see in some simple steps how to go about Pinterest if we are a first time user. I started with some readings in various guides available, and the rest by self exploration and trying hands on.
- Its quite easy to create an account in Pinterest, either by signing up with your Facebook or Google plus account or by creating your registration at the link here.
- After you create your account, immediately change it into a business account by going to settings in your profile area on Pinterest. The business account gives you much more control on your analytics, reports and host of other things. And its just called business account, while the account doesn’t change much.
- Once your account is created, then the next most important thing is to create your boards. That’s what Pinterest is all about, boards. That’s where you will post or rather pin your blog posts. To create boards you will find a Plus sign on the left bottom corner of your pinterest screen. And creating your board is very easy.
- You can create as many boards as you want. Generally you must have boards for all your categories and one blog board where you can have all your posts.
Once you are over with your board creations, then comes the most important part, what will you fill in the boards you created ? It doesn’t make much sense to have empty boards in your pinterest account, because that’s not the objective at all. The objective is to showcase your creations, and that also in a creative way, and promote your creations to the entire internet using world.
I was initially in a confused state as how to change by blog posts into pins which I can put on my boards. But, once I started exploring and trying to do it on my own, I really learnt at least the basics of how to create pins out of my blog posts, and that’s what i am going to share with you now 🙂
- In your blog you will surely have sharing buttons to share your blog posts in various social media platforms including Pinterest. You can definitely use that to share your post on pinterest.
- It is to be noted that pinterest is a visual medium. Everyone will see visual representations of your posts, and that’s where you should be very particular and creative.
- This is where Canva can come handy for you. I use Canva for creating my pins for my blog posts. Pinterest uses a particular vertical pin shape for all posts, and this pinterest friendly specifications are essential for your posts to really get noticed and reshared and repinned. Also almost all Group Boards that you will join will require you to post pinterest friendly vertical posts only. Thus, you must conform to it and use the very easy, friendly Canva for creating your pins.
- After you become conversant with creating pins, you will want to increase your network on pinterest. I concentrate on creating Group Boards, invite other pinterest users, both whome I am following and who are following me, and search for Group boards where I can join. Remember, to join as many Group boards as you can and also to invite and grow your Boards both in terms of members and volume of pins.
- Here is my pinterest profile and some Group Boards of mine where you can join and start sharing your posts :), Bloggers Club Board, Blogging and Everything and Bloggers Share Everything Group.
The Biggest Advantage of Pinterest
Let’s try to understand why we will be beneficial in using Pinterest and Tailwind[keep on reading to find about it] to get more and more readers to learn about our blogs and read our creations. Let’s say you have joined one Group Board which has 100 members at least. Now, when you pin one of your blog posts in this board, you give access to your post to all these 100 members there. Now, let’s say each of these 100 members has 1000 followers and each of these 100 members are already in several group boards of their own with another 1000 members per board at least. Multiply all these numbers and do some simple maths and there you go !!! Your blog posts in terms of pins do stand a great chance and opportunity of getting reshared and repinned multiple times from the moment you post it on pinterest, by several users in several of locations including boards. And every click on your pin opens up the possibility of viewers visiting your blog. That is what we all aspire for in the end, don’t we ? So much hard work goes into creation of every single blog post. And that effort must be promoted, shared, enjoyed together. That is where Pinterest and Tailwind become indispensable tools in your hands to highlight yourself and fellow bloggers to everybody. Happy Pinning folks 🙂
Tailwind The Perfect Pinterest Scheduling Tool
Yes, Tailwind, the most widely used pin scheduling tool to be utilized with Pinterest, and yes I have started using it recently and slowly started to explore and understand the utility of it for any blogger. Will try to share with you what I have gathered from using this tool.
Tailwind offers bloggers and pinterest users the much needed ease of use and lots of time saving by doing an unique service of scheduling pinning of blog posts. Ok, let’s break it down a little bit.
Let us say I want to post one of my blog posts on pinterest in different boards for the next two or three months at different intervals, so that my blog post repeatedly reaches a wide number of viewers in minimum effort. This minimum effort comes in the form of Tailwind, where I can sit for hardly half an hour to plan and schedule all my blog posts to be posted on pinterest in future at regular intervals. It is the beauty of Tailwind, which uses smart algorithms to schedule pins and post them automatically in selected boards in such a way that no pin is unduly repeated in the same day in the same board, and saves the blogger and his pins from getting being termed as spams.
Now let’s see some simple steps to set up Tailwind for any average user of pinterest and bloggers.
- First we have to remember that Tailwind works with Pinterest, so we must have a Pinterest account and be an active user.
- The link to log in to Tailwind using your Pinterest login id is here.
- There are two versions of tailwind, one is the free trial one that allows to pin upto 100 posts monthly, and the other is the paid one that allows much greater number of pins including unlimited scheduling monthly. The choice is yours to make 🙂
- Get the browser scheduling button which is amazing to use. Once you activate this Chrome extension, it will be in the form of a button with the Tailwind logo at the right hand top corner of your browser bar and you can use it to schedule almost anything you find interesting on the web, from any site, from any blog.
- You can directly schedule your pins from pinterest by clicking the scheduling button on your pins which will be automatically added once you get registered on Tailwind.
- You can create pins directly in Tailwind by uploading your images[pinterest friendly vertical ones], and schedule them as the way you plan.
- The scheduling gives you ample options to add your pins to as many boards you want, which particular date and time you want the pin to be posted on pinterest, also the intervals by which you want all your pins will be spread.
And Tailwind also has another great feature called Tailwind tribes, which I will take up sometime in the future.